DEAL MAKING & BUSINESS DEVELOPMENT IN MEDIA
Taught by Josh Walker, Senior Vice President, Distribution Business Affairs at HBO, this course is designed to provide students with an understanding of the business development and deal-making process in the media space, using television content as the primary example for what goes into cutting a deal.
Taught by Gary Faber, CEO of ERm Research and former EVP of Marketing at The Weinstein Company, this course is designed to give students a basic overview and understanding of all aspects of movie marketing, focusing on business decisions with the goal of developing a competitive advantage for a film’s opening and beyond.
BUSINESS OF PRODUCING
Taught by Peter Newman, one of the industry’s leading producers, this course is a “soup to nuts” examination of what it means to be an independent film and television producer. It will focus on identifying the factors of risk versus reward in selecting projects, and seeing them to fruition.
DIGITAL MEDIA INNOVATION
Excerpt from Digiday -- "Greg Coleman, BuzzFeed president and former president of ad tech firm Criteo, has been teaching a class at NYU’s Stern School of Business called 'digital media innovation.' Every week, Coleman invites his “friends,” including Rent the Runway founder Jennifer Hyman or BuzzFeed founder Jonah Peretti to guest lecture, and 75 percent of students’ grades are decided based on a final media project judged by VCs."