Al Lieberman is the Clinical Professor of Marketing Entrepreneurship and Innovation, a Professor of Management Practice and the Executive Director of the Entertainment, Media and Technology Program. Professor Lieberman teaches several courses including The Marketing of Entertainment Industries, Globalization of the Entertainment Industry, Managing Creative Content Development, Leisure Marketing, Sports Marketing, and The Craft & Commerce of Cinema: The Cannes Film Festival. He also teaches undergraduate classes such as the Tribeca Film Festival course.
Professor Lieberman has been with NYU Stern for more than 15 years. His primary research areas of interest include film festivals and entertainment globalization. Professor Lieberman's first book, The Entertainment Marketing Revolution, was translated into several languages and voted the best business book by Fortune Magazine in Argentina.
Before joining NYU Stern, Professor Lieberman served as EVP of Young and Rubicam Direct Response Division and managed the advertising accounts of Fortune 500 companies. He then joined Simon and Schuster as World-Wide Director of Marketing and became EVP of its Silhouette Books division. Professor Lieberman was also the founder and C.E.O. of Grey Entertainment, an advertising and marketing company.
Professor Lieberman received his Bachelor of Science in labor relations from Cornell University and his master's degree in marketing from NYU Stern.
Paul Hardart joined New York University Stern School of Business as a Clinical Professor of Marketing in July 2017. He serves as Director of the Entertainment, Media and Technology Program.
Professor Hardart is a partner in the online storytelling platform Witnify, which captures and curates first-person accounts of important world events. He has produced a number of critically acclaimed feature films and documentaries, including Mary and Max, Annie Leibovitz: Life Through a Lens and Before the Rains. He is an active speaker at conferences and panels related to media and technology.
Before joining NYU Stern, Professor Hardart was the founding director of the Graduate Program in Media Management at The New School and a guest lecturer at multiple universities. He founded and ran Universal Focus, the independent film label of Universal Pictures. Prior to Universal Focus, he oversaw strategic planning for Universal Pictures. He has also held senior positions at Warner Brothers and Turner Broadcasting and began his career at ABC Sports, CNBC and The Newark Star-Ledger.
Professor Hardart received his B.A. in English from the College of the Holy Cross and his M.B.A. from the J.L. Kellogg School of Graduate Management at Northwestern University.